News-Center

Sports Trade GmbH and SportContract announce the start of a long-term, strategic partnership in the ice hockey sector. The aim of the multi-year cooperation is the efficient and mutual use of video material, statistical data and video tagging. Thanks to the collaboration with SportContract, SpradeTV fans can look forward to innovative new features in the new SpradeTV media library. With the help of data analysis from SportContract, re-live games will in future be equipped with numerous scene tags so that highlights such as goals, checks or parades can be viewed directly in the player. In addition, they are working together on an integration of live streams with real-time data in order to offer viewers an even more intensive and interactive live stream experience.

Sports Trade GmbH, operator of the streaming service SpradeTV, is presenting a comprehensive strategic realignment. With a clear focus on quality and innovation in its core business of ice hockey, the company will once again rely on its usual strengths. The management will be taken over by Marcel Linke, a former ice hockey professional, and Carsten Gaenserig, a long-standing shareholder and experienced expert in streaming and moving image production. This dual leadership combines sporting expertise with technical know-how and lays the foundation for the targeted further development of the company.